@import url('https://fonts.googleapis.com/css2?family=Bricolage+Grotesque:opsz,wght@12..96,500;12..96,700;12..96,800&family=IBM+Plex+Mono:wght@400;500&family=Plus+Jakarta+Sans:wght@400;500;600;700&display=swap');

:root {
  --milk: #F7F5F1;
  --shelf-paper: #F0EDE6;
  --receipt: #E8E4DC;
  --carton: #FAF8F4;
  --kraft: #D4C4A8;
  --kraft-muted: #B8A88C;
  --barcode: #121212;
  --navy: #1A2744;
  --charcoal: #2A2A2A;
  --olive: #2C3328;
  --beet: #C41E3A;
  --basil: #3D6B4F;
  --butter: #F5D76E;
  --label-blue: #2B6CB0;
  --checkout: #E07A3D;
  --mint: #D8EDE3;
  --peach: #F5DCC8;
  --corn: #F3E6B0;
  --denim: #A8BDD4;
  --raspberry: #D4A0A8;
  --beige: #E8D9C4;
  --text: #121212;
  --text-dark: #F7F5F1;
  --muted: #6B6560;
  --muted-light: #A39E96;
  --rail: rgba(18, 18, 18, 0.12);
  --shadow: 0 8px 24px rgba(18, 18, 18, 0.08);
  --shadow-lift: 0 14px 32px rgba(18, 18, 18, 0.14);
  --font-display: 'Bricolage Grotesque', sans-serif;
  --font-body: 'Plus Jakarta Sans', sans-serif;
  --font-mono: 'IBM Plex Mono', monospace;
  --header-h: 72px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --max: 1200px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  overflow-x: hidden !important;
  max-width: 100vw;
  position: relative;
  scroll-behavior: smooth;
}

body {
  overflow-x: hidden !important;
  max-width: 100vw;
  position: relative;
  font-family: var(--font-body);
  font-size: 1rem;
  line-height: 1.65;
  color: var(--text);
  background-color: var(--milk);
  background-image:
    linear-gradient(90deg, transparent 0, transparent calc(100% - 1px), var(--rail) calc(100% - 1px)),
    repeating-linear-gradient(
      0deg,
      transparent,
      transparent 47px,
      rgba(18, 18, 18, 0.035) 47px,
      rgba(18, 18, 18, 0.035) 48px
    ),
    repeating-linear-gradient(
      90deg,
      transparent,
      transparent 119px,
      rgba(18, 18, 18, 0.02) 119px,
      rgba(18, 18, 18, 0.02) 120px
    ),
    linear-gradient(180deg, var(--carton) 0%, var(--milk) 40%, var(--shelf-paper) 100%);
  background-size: 80px 100%, 100% 48px, 120px 100%, 100% 100%;
  -webkit-font-smoothing: antialiased;
}

body.menu-open {
  overflow: hidden !important;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

ul, ol {
  list-style: none;
}

button,
input,
textarea {
  font: inherit;
}

section,
.section,
footer,
header,
main {
  overflow-x: clip;
  max-width: 100%;
  position: relative;
}

.container {
  width: min(100% - 2.5rem, var(--max));
  margin-inline: auto;
}

.container-wide {
  width: min(100% - 2rem, 1360px);
  margin-inline: auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 1000;
  height: var(--header-h);
  background: rgba(247, 245, 241, 0.94);
  backdrop-filter: blur(10px);
  border-bottom: 2px solid var(--barcode);
  box-shadow: 0 1px 0 var(--butter);
}

.header-inner {
  height: 100%;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 1.25rem;
}

.logo-wrap {
  display: flex;
  align-items: center;
  gap: 0.65rem;
}

.logo-wrap img {
  height: 36px;
  width: auto;
}

.logo-text {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.05rem;
  letter-spacing: 0.02em;
  color: var(--barcode);
}

.aisle-chip {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  background: var(--butter);
  color: var(--barcode);
  border: 1.5px solid var(--barcode);
  padding: 0.28rem 0.55rem;
  white-space: nowrap;
}

.nav-desktop {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.15rem 1.35rem;
  flex-wrap: wrap;
}

.nav-desktop a {
  font-size: 0.9rem;
  font-weight: 600;
  position: relative;
  padding: 0.2rem 0;
}

.nav-desktop a::after {
  content: '';
  position: absolute;
  left: 0;
  bottom: -2px;
  width: 0;
  height: 2px;
  background: var(--beet);
  transition: width 0.35s var(--ease);
}

.nav-desktop a:hover::after,
.nav-desktop a:focus-visible::after,
.nav-desktop a.is-active::after {
  width: 100%;
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.45rem;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.92rem;
  letter-spacing: 0.01em;
  padding: 0.75rem 1.25rem;
  border: 2px solid var(--barcode);
  cursor: pointer;
  transition: transform 0.25s var(--ease), box-shadow 0.25s var(--ease), background 0.25s var(--ease), color 0.25s var(--ease);
  text-align: center;
  line-height: 1.2;
}

.btn:hover,
.btn:focus-visible {
  transform: translateY(-2px);
  box-shadow: 4px 4px 0 var(--barcode);
}

.btn-beet {
  background: var(--beet);
  color: var(--milk);
}

.btn-basil {
  background: var(--basil);
  color: var(--milk);
}

.btn-butter {
  background: var(--butter);
  color: var(--barcode);
}

.btn-blue {
  background: var(--label-blue);
  color: var(--milk);
}

.btn-black {
  background: var(--barcode);
  color: var(--milk);
}

.btn-outline {
  background: transparent;
  color: var(--barcode);
}

.btn-outline:hover {
  background: var(--barcode);
  color: var(--milk);
}

.btn-ghost {
  background: transparent;
  border-color: transparent;
  border-bottom: 2px solid var(--barcode);
  border-radius: 0;
  padding-inline: 0.15rem;
  box-shadow: none;
}

.btn-ghost:hover {
  box-shadow: none;
  border-bottom-color: var(--beet);
  color: var(--beet);
}

.burger {
  display: none;
  width: 44px;
  height: 44px;
  border: 2px solid var(--barcode);
  background: var(--milk);
  cursor: pointer;
  position: relative;
  z-index: 1002;
}

.burger span {
  position: absolute;
  left: 10px;
  right: 10px;
  height: 2px;
  background: var(--barcode);
  transition: transform 0.3s var(--ease), opacity 0.3s var(--ease), top 0.3s var(--ease);
}

.burger span:nth-child(1) { top: 14px; }
.burger span:nth-child(2) { top: 21px; }
.burger span:nth-child(3) { top: 28px; }

.burger[aria-expanded="true"] span:nth-child(1) {
  top: 21px;
  transform: rotate(45deg);
}

.burger[aria-expanded="true"] span:nth-child(2) {
  opacity: 0;
}

.burger[aria-expanded="true"] span:nth-child(3) {
  top: 21px;
  transform: rotate(-45deg);
}

.mobile-nav {
  position: fixed;
  inset: 0;
  background: rgba(247, 245, 241, 0.98);
  z-index: 1001;
  display: flex;
  flex-direction: column;
  padding: 5.5rem 1.5rem 2rem;
  transform: translateX(100%);
  transition: transform 0.4s var(--ease);
  overflow-y: auto;
  overflow-x: hidden;
  max-width: 100vw;
}

.mobile-nav.is-open {
  transform: translateX(0);
}

.mobile-nav-close {
  position: absolute;
  top: 1rem;
  right: 1rem;
  width: 44px;
  height: 44px;
  border: 2px solid var(--barcode);
  background: var(--butter);
  font-size: 1.4rem;
  cursor: pointer;
  line-height: 1;
}

.mobile-nav nav {
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
}

.mobile-nav a {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 5vw, 2rem);
  font-weight: 700;
  padding: 0.85rem 0;
  border-bottom: 1.5px solid var(--rail);
}

.mobile-nav .mobile-cta {
  margin-top: 1.5rem;
}

.mobile-meta {
  margin-top: auto;
  padding-top: 2rem;
  font-family: var(--font-mono);
  font-size: 0.75rem;
  color: var(--muted);
}

.sku {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
}

.aisle-tag {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 0.3rem 0.55rem;
  border: 1.5px solid currentColor;
  background: var(--milk);
}

.aisle-tag.beet { color: var(--beet); background: #fce8ec; }
.aisle-tag.basil { color: var(--basil); background: var(--mint); }
.aisle-tag.blue { color: var(--label-blue); background: #e8f0f8; }
.aisle-tag.butter { color: var(--olive); background: var(--butter); }
.aisle-tag.black { color: var(--milk); background: var(--barcode); border-color: var(--barcode); }

.section-pad {
  padding: clamp(3.5rem, 8vw, 6.5rem) 0;
  overflow-x: clip;
  max-width: 100%;
}

.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

.stagger > * {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.55s var(--ease), transform 0.55s var(--ease);
}

.stagger.is-visible > *:nth-child(1) { transition-delay: 0.05s; }
.stagger.is-visible > *:nth-child(2) { transition-delay: 0.12s; }
.stagger.is-visible > *:nth-child(3) { transition-delay: 0.19s; }
.stagger.is-visible > *:nth-child(4) { transition-delay: 0.26s; }
.stagger.is-visible > *:nth-child(5) { transition-delay: 0.33s; }
.stagger.is-visible > *:nth-child(6) { transition-delay: 0.4s; }
.stagger.is-visible > *:nth-child(7) { transition-delay: 0.47s; }
.stagger.is-visible > * {
  opacity: 1;
  transform: translateY(0);
}

.hero-wall {
  padding: clamp(2.5rem, 6vw, 4.5rem) 0 clamp(3rem, 7vw, 5.5rem);
  overflow-x: clip;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.35fr 0.85fr;
  gap: 1.5rem 2rem;
  align-items: end;
}

.hero-title {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(2.4rem, 7.2vw, 5.4rem);
  line-height: 0.95;
  letter-spacing: -0.03em;
  color: var(--barcode);
  max-width: 14ch;
}

.hero-title span {
  display: block;
  color: var(--beet);
}

.hero-label-panel {
  background: var(--milk);
  border: 2px solid var(--barcode);
  box-shadow: 6px 6px 0 var(--basil);
  padding: 1.25rem 1.35rem;
  max-width: 340px;
  margin-top: 1.5rem;
}

.hero-label-panel p {
  font-size: 0.95rem;
  color: var(--muted);
  margin-top: 0.5rem;
}

.hero-cta-primary {
  margin-top: 1.75rem;
}

.hero-visual {
  position: relative;
  min-height: 320px;
}

.hero-visual img {
  width: 100%;
  height: clamp(280px, 42vw, 460px);
  object-fit: cover;
  border: 2px solid var(--barcode);
  box-shadow: 8px 8px 0 var(--label-blue);
}

.hero-float-codes {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1rem;
}

.hero-secondary {
  grid-column: 1 / -1;
  display: flex;
  justify-content: flex-end;
  margin-top: 0.5rem;
}

.parallax-layer {
  pointer-events: none;
}

@media (min-width: 1025px) and (hover: hover) {
  .parallax-rail {
    position: absolute;
    inset: auto 0 12% auto;
    width: 48%;
    height: 8px;
    background: repeating-linear-gradient(
      90deg,
      var(--barcode) 0 3px,
      transparent 3px 8px
    );
    opacity: 0.35;
    will-change: transform;
  }

  .parallax-barcode {
    position: absolute;
    top: 8%;
    left: -2%;
    width: 90px;
    height: 40px;
    background: repeating-linear-gradient(
      90deg,
      var(--barcode) 0 2px,
      transparent 2px 5px,
      var(--barcode) 5px 6px,
      transparent 6px 10px
    );
    opacity: 0.25;
    will-change: transform;
  }
}

.proof-strip {
  background: var(--barcode);
  color: var(--milk);
  padding: 1.75rem 0;
  overflow-x: clip;
  max-width: 100%;
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 0.75rem;
}

.proof-item {
  border: 1.5px solid rgba(247, 245, 241, 0.25);
  padding: 0.9rem 0.75rem;
  min-height: 110px;
  display: flex;
  flex-direction: column;
  gap: 0.45rem;
}

.proof-item:nth-child(1) { border-top: 4px solid var(--beet); }
.proof-item:nth-child(2) { border-top: 4px solid var(--basil); }
.proof-item:nth-child(3) { border-top: 4px solid var(--butter); }
.proof-item:nth-child(4) { border-top: 4px solid var(--label-blue); }
.proof-item:nth-child(5) { border-top: 4px solid var(--checkout); }
.proof-item:nth-child(6) { border-top: 4px solid var(--mint); }

.proof-item strong {
  font-family: var(--font-display);
  font-size: 1.05rem;
  line-height: 1.2;
}

.proof-item span {
  font-size: 0.78rem;
  color: var(--muted-light);
}

.outcomes {
  padding: clamp(3.5rem, 7vw, 6rem) 0;
  overflow-x: clip;
}

.outcomes-head {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 1rem;
  margin-bottom: 1.75rem;
  flex-wrap: wrap;
}

.outcomes-head h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 4vw, 3rem);
  line-height: 1.05;
  max-width: 16ch;
}

.outcomes-layout {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 1rem;
}

.outcome-feature {
  background: var(--milk);
  border: 2px solid var(--barcode);
  display: grid;
  grid-template-rows: auto 1fr;
  transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease);
}

.outcome-feature:hover,
.card-lift:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow-lift);
}

.outcome-feature img {
  width: 100%;
  height: 260px;
  object-fit: cover;
  border-bottom: 2px solid var(--barcode);
}

.outcome-body {
  padding: 1.25rem 1.35rem 1.5rem;
}

.outcome-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  margin-bottom: 0.75rem;
}

.outcome-body h3 {
  font-family: var(--font-display);
  font-size: 1.45rem;
  margin-bottom: 0.65rem;
}

.outcome-stack {
  display: grid;
  gap: 1rem;
}

.outcome-small {
  background: var(--shelf-paper);
  border: 2px solid var(--barcode);
  padding: 1.1rem 1.15rem;
  display: grid;
  grid-template-columns: 88px 1fr;
  gap: 0.9rem;
  transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease);
}

.outcome-small:hover {
  transform: translateY(-4px);
  box-shadow: 4px 4px 0 var(--beet);
}

.outcome-small img {
  width: 88px;
  height: 88px;
  object-fit: cover;
  border: 1.5px solid var(--barcode);
}

.outcome-small h3 {
  font-family: var(--font-display);
  font-size: 1.05rem;
  margin-bottom: 0.35rem;
}

.outcome-small p {
  font-size: 0.85rem;
  color: var(--muted);
}

.logic-note {
  background: var(--basil);
  color: var(--milk);
  padding: clamp(3.5rem, 8vw, 6rem) 0;
  overflow-x: clip;
}

.logic-grid {
  display: grid;
  grid-template-columns: 1.6fr 0.9fr;
  gap: 2rem;
  align-items: center;
}

.logic-grid h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 5vw, 3.6rem);
  line-height: 1.05;
  letter-spacing: -0.02em;
}

.logic-grid p {
  margin-top: 1rem;
  color: rgba(247, 245, 241, 0.88);
  max-width: 42ch;
}

.pull-label {
  background: var(--butter);
  color: var(--barcode);
  border: 2px solid var(--barcode);
  padding: 1.25rem;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.15rem;
  line-height: 1.3;
  box-shadow: 6px 6px 0 var(--barcode);
}

.logic-grid img {
  width: 100%;
  height: 220px;
  object-fit: cover;
  border: 2px solid var(--milk);
  margin-top: 1rem;
}

.services-aisles {
  padding: clamp(3.5rem, 7vw, 6rem) 0;
  overflow-x: clip;
}

.services-head {
  margin-bottom: 2rem;
  max-width: 40rem;
}

.services-head h2 {
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 4vw, 3rem);
  line-height: 1.05;
}

.aisle-rows {
  display: grid;
  gap: 0.85rem;
}

.aisle-row {
  display: grid;
  grid-template-columns: 110px 1.2fr 1fr 0.9fr auto;
  gap: 1rem;
  align-items: center;
  background: var(--milk);
  border: 2px solid var(--barcode);
  padding: 1rem 1.15rem;
  transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease);
}

.aisle-row:hover {
  transform: translateY(-3px);
  box-shadow: 5px 5px 0 var(--label-blue);
}

.aisle-code {
  font-family: var(--font-mono);
  font-weight: 500;
  font-size: 0.85rem;
  background: var(--barcode);
  color: var(--butter);
  padding: 0.55rem 0.5rem;
  text-align: center;
}

.aisle-row h3 {
  font-family: var(--font-display);
  font-size: 1.15rem;
}

.aisle-row p {
  font-size: 0.88rem;
  color: var(--muted);
}

.aisle-row .path {
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--basil);
}

.decision-shelf {
  background: var(--shelf-paper);
  border-top: 2px solid var(--barcode);
  border-bottom: 2px solid var(--barcode);
  padding: clamp(3.5rem, 7vw, 6rem) 0;
  overflow-x: clip;
}

.decision-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 2rem;
  align-items: start;
}

.decision-before {
  background: var(--receipt);
  border: 2px dashed var(--kraft-muted);
  padding: 1.5rem;
}

.decision-before h2 {
  font-family: var(--font-display);
  font-size: clamp(1.6rem, 3.5vw, 2.4rem);
  line-height: 1.1;
  color: var(--muted);
}

.decision-after h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4.5vw, 3.2rem);
  line-height: 1.05;
  margin-bottom: 1.25rem;
}

.benefit-stack {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.85rem;
}

.benefit-card {
  background: var(--milk);
  border: 2px solid var(--barcode);
  padding: 1.1rem;
  transition: transform 0.3s var(--ease);
}

.benefit-card:hover {
  transform: translateY(-4px);
}

.benefit-card:nth-child(1) { border-left: 5px solid var(--beet); }
.benefit-card:nth-child(2) { border-left: 5px solid var(--basil); }
.benefit-card:nth-child(3) { border-left: 5px solid var(--label-blue); }
.benefit-card:nth-child(4) { border-left: 5px solid var(--checkout); }

.benefit-card h3 {
  font-family: var(--font-display);
  font-size: 1.05rem;
  margin-bottom: 0.4rem;
}

.benefit-card p {
  font-size: 0.86rem;
  color: var(--muted);
}

.about-system {
  padding: clamp(3.5rem, 7vw, 6rem) 0;
  overflow-x: clip;
}

.about-grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 2rem;
  align-items: center;
}

.about-grid img {
  width: 100%;
  height: clamp(280px, 40vw, 420px);
  object-fit: cover;
  border: 2px solid var(--barcode);
  box-shadow: 8px 8px 0 var(--kraft);
}

.about-copy h2 {
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 4vw, 2.8rem);
  line-height: 1.05;
  margin: 0.75rem 0 1rem;
}

.about-copy p {
  color: var(--muted);
  margin-bottom: 0.9rem;
}

.stats-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.75rem;
  margin-top: 1.5rem;
}

.stat-box {
  background: var(--barcode);
  color: var(--milk);
  padding: 1rem;
  text-align: center;
}

.stat-box .num {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 800;
  color: var(--butter);
}

.stat-box span {
  display: block;
  font-size: 0.75rem;
  margin-top: 0.25rem;
  color: var(--muted-light);
}

.shelf-sequence {
  background: var(--navy);
  color: var(--milk);
  padding: clamp(3.5rem, 7vw, 6rem) 0;
  overflow-x: clip;
}

.shelf-sequence h2 {
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 4vw, 2.8rem);
  margin-bottom: 1.75rem;
}

.sequence-track {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 0.65rem;
}

.seq-step {
  border: 1.5px solid rgba(247, 245, 241, 0.3);
  padding: 1rem 0.85rem;
  min-height: 160px;
  position: relative;
}

.seq-step .step-num {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  color: var(--butter);
  margin-bottom: 0.65rem;
}

.seq-step h3 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  margin-bottom: 0.45rem;
}

.seq-step p {
  font-size: 0.8rem;
  color: rgba(247, 245, 241, 0.75);
}

.seq-icon {
  width: 36px;
  height: 36px;
  margin-bottom: 0.65rem;
}

.seq-icon svg {
  width: 100%;
  height: 100%;
  stroke: var(--butter);
  fill: none;
  stroke-width: 2;
  stroke-linecap: square;
}

.line-draw path,
.line-draw line,
.line-draw rect {
  stroke-dasharray: 80;
  stroke-dashoffset: 80;
  transition: stroke-dashoffset 1s var(--ease);
}

.is-visible .line-draw path,
.is-visible .line-draw line,
.is-visible .line-draw rect {
  stroke-dashoffset: 0;
}

.marquee-section {
  padding: 1.5rem 0;
  background: var(--butter);
  border-top: 2px solid var(--barcode);
  border-bottom: 2px solid var(--barcode);
  overflow: hidden;
  max-width: 100vw;
}

.marquee-row {
  overflow: hidden;
  max-width: 100vw;
  margin: 0.45rem 0;
}

.marquee-track {
  display: flex;
  width: max-content;
  gap: 0;
  animation: marquee-left 42s linear infinite;
}

.marquee-row.reverse .marquee-track {
  animation: marquee-right 48s linear infinite;
}

.marquee-track span {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1rem, 2.5vw, 1.35rem);
  white-space: nowrap;
  padding: 0 1.25rem;
  border-right: 2px solid var(--barcode);
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

@keyframes marquee-left {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

@keyframes marquee-right {
  from { transform: translateX(-50%); }
  to { transform: translateX(0); }
}

.checkout-cta {
  padding: clamp(4rem, 8vw, 7rem) 0;
  overflow-x: clip;
}

.checkout-panel {
  background: var(--beet);
  color: var(--milk);
  border: 2px solid var(--barcode);
  padding: clamp(2rem, 5vw, 3.5rem);
  display: grid;
  grid-template-columns: 1.4fr auto;
  gap: 1.5rem;
  align-items: center;
  box-shadow: 10px 10px 0 var(--barcode);
}

.checkout-panel h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4.5vw, 3.4rem);
  line-height: 1.05;
  margin-bottom: 0.75rem;
}

.checkout-panel p {
  max-width: 42ch;
  opacity: 0.92;
}

.checkout-panel .expect {
  margin-top: 0.85rem;
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  opacity: 0.85;
}

.contact-preview {
  padding: 0 0 clamp(3.5rem, 7vw, 5.5rem);
  overflow-x: clip;
}

.contact-preview-grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 1.25rem;
  background: var(--milk);
  border: 2px solid var(--barcode);
}

.contact-info-block {
  padding: 1.75rem;
}

.contact-info-block h2 {
  font-family: var(--font-display);
  font-size: 1.8rem;
  margin-bottom: 1rem;
}

.contact-lines {
  display: grid;
  gap: 0.75rem;
  margin-bottom: 1.25rem;
}

.contact-lines dt {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--muted);
}

.contact-lines dd {
  font-weight: 600;
  margin-bottom: 0.35rem;
}

.contact-map {
  min-height: 260px;
}

.contact-map iframe,
.map-embed iframe {
  width: 100%;
  height: 100%;
  min-height: 260px;
  border: 0;
  display: block;
  filter: grayscale(0.15) contrast(1.05);
}

.site-footer {
  background: var(--barcode);
  color: var(--milk);
  padding: 3rem 0 1.75rem;
  overflow-x: clip;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr 1fr 1fr;
  gap: 2rem;
  margin-bottom: 2.5rem;
}

.footer-brand img {
  height: 34px;
  width: auto;
  margin-bottom: 0.85rem;
  background: var(--milk);
  padding: 0.25rem 0.4rem;
}

.footer-brand p {
  font-size: 0.88rem;
  color: var(--muted-light);
  max-width: 28ch;
}

.footer-col h3 {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--butter);
  margin-bottom: 0.85rem;
}

.footer-col a {
  display: block;
  font-size: 0.9rem;
  padding: 0.28rem 0;
  color: rgba(247, 245, 241, 0.85);
  transition: color 0.2s;
}

.footer-col a:hover {
  color: var(--butter);
}

.footer-bottom {
  border-top: 1px solid rgba(247, 245, 241, 0.2);
  padding-top: 1.25rem;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
  font-size: 0.8rem;
  color: var(--muted-light);
}

.footer-bottom a {
  color: rgba(247, 245, 241, 0.85);
}

.footer-bottom a:hover {
  color: var(--butter);
}

.form-lead {
  color: var(--muted);
  margin-bottom: 1.25rem;
  font-size: 0.95rem;
}

.mt-block {
  margin-top: 2.5rem;
}

.map-frame {
  margin-top: 1.25rem;
  border: 2px solid var(--barcode);
  min-height: 280px;
}

.hours-note {
  margin-top: 0.65rem;
  font-size: 0.9rem;
  color: var(--muted);
}

.sku-on-dark {
  color: rgba(247, 245, 241, 0.75);
}

.max-media {
  max-width: 520px;
}

.page-hero {
  padding: clamp(2.5rem, 6vw, 4rem) 0 2rem;
  overflow-x: clip;
}

.page-hero h1 {
  font-family: var(--font-display);
  font-size: clamp(2.2rem, 5.5vw, 4rem);
  line-height: 1;
  letter-spacing: -0.02em;
  max-width: 16ch;
  margin: 0.75rem 0 1rem;
}

.page-hero p {
  max-width: 52ch;
  color: var(--muted);
}

.content-block {
  padding: 2rem 0 3.5rem;
  overflow-x: clip;
}

.prose {
  max-width: 72ch;
}

.prose h2 {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 3vw, 2rem);
  margin: 2rem 0 0.85rem;
  line-height: 1.15;
}

.prose h3 {
  font-family: var(--font-display);
  font-size: 1.2rem;
  margin: 1.5rem 0 0.6rem;
}

.prose p {
  margin-bottom: 1rem;
  color: var(--charcoal);
}

.prose ul {
  margin: 0 0 1.25rem 1.1rem;
  list-style: disc;
}

.prose li {
  margin-bottom: 0.45rem;
  color: var(--charcoal);
}

.split-media {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  align-items: center;
  margin: 2rem 0;
}

.split-media img {
  width: 100%;
  height: 320px;
  object-fit: cover;
  border: 2px solid var(--barcode);
}

.service-group {
  display: grid;
  gap: 1rem;
  margin: 2rem 0;
}

.service-panel {
  background: var(--milk);
  border: 2px solid var(--barcode);
  display: grid;
  grid-template-columns: 200px 1fr;
  overflow: hidden;
  transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease);
}

.service-panel:hover {
  transform: translateY(-4px);
  box-shadow: 6px 6px 0 var(--basil);
}

.service-panel img {
  width: 100%;
  height: 100%;
  min-height: 180px;
  object-fit: cover;
  border-right: 2px solid var(--barcode);
}

.service-panel-body {
  padding: 1.25rem 1.35rem;
}

.service-panel-body h3 {
  font-family: var(--font-display);
  font-size: 1.35rem;
  margin: 0.4rem 0 0.65rem;
}

.service-panel-body p {
  color: var(--muted);
  font-size: 0.92rem;
}

.include-list {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.55rem;
  margin-top: 0.85rem;
}

.include-list li {
  font-size: 0.85rem;
  padding: 0.45rem 0.55rem;
  background: var(--shelf-paper);
  border-left: 3px solid var(--beet);
  list-style: none;
}

.faq-list {
  display: grid;
  gap: 0.65rem;
  margin: 1.5rem 0;
}

.faq-item {
  border: 2px solid var(--barcode);
  background: var(--milk);
}

.faq-q {
  width: 100%;
  text-align: left;
  background: transparent;
  border: 0;
  padding: 1rem 1.15rem;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.05rem;
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  align-items: center;
}

.faq-q::after {
  content: '+';
  font-size: 1.35rem;
  color: var(--beet);
  flex-shrink: 0;
}

.faq-item.is-open .faq-q::after {
  content: '–';
}

.faq-a {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.4s var(--ease);
}

.faq-item.is-open .faq-a {
  max-height: 320px;
}

.faq-a-inner {
  padding: 0 1.15rem 1.15rem;
  color: var(--muted);
  font-size: 0.95rem;
}

.portfolio-cases {
  display: grid;
  gap: 1.5rem;
  margin: 2rem 0;
}

.case-card {
  background: var(--milk);
  border: 2px solid var(--barcode);
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  overflow: hidden;
  transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease);
}

.case-card:nth-child(even) {
  grid-template-columns: 1fr 1.1fr;
}

.case-card:nth-child(even) .case-media {
  order: 2;
}

.case-card:hover {
  transform: translateY(-5px);
  box-shadow: 8px 8px 0 var(--label-blue);
}

.case-media img {
  width: 100%;
  height: 100%;
  min-height: 280px;
  object-fit: cover;
}

.case-body {
  padding: 1.5rem;
}

.case-body h3 {
  font-family: var(--font-display);
  font-size: 1.5rem;
  margin: 0.5rem 0 1rem;
}

.case-steps {
  display: grid;
  gap: 0.65rem;
}

.case-steps div {
  padding: 0.65rem 0.75rem;
  background: var(--shelf-paper);
  border-left: 4px solid var(--basil);
}

.case-steps strong {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--beet);
  margin-bottom: 0.25rem;
}

.case-steps p {
  font-size: 0.88rem;
  color: var(--muted);
  margin: 0;
}

.contact-page-grid {
  display: grid;
  grid-template-columns: 1fr 1.05fr;
  gap: 1.5rem;
  margin: 2rem 0;
}

.counter-panel {
  background: var(--milk);
  border: 2px solid var(--barcode);
  padding: 1.5rem;
  box-shadow: 8px 8px 0 var(--kraft);
}

.counter-panel h2 {
  font-family: var(--font-display);
  font-size: 1.6rem;
  margin-bottom: 0.75rem;
}

.form-group {
  margin-bottom: 1rem;
}

.form-group label {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 0.4rem;
}

.form-group input,
.form-group textarea {
  width: 100%;
  border: 2px solid var(--barcode);
  background: var(--carton);
  padding: 0.75rem 0.85rem;
  transition: border-color 0.2s, box-shadow 0.2s;
}

.form-group textarea {
  min-height: 140px;
  resize: vertical;
}

.form-group input:focus,
.form-group textarea:focus {
  outline: none;
  border-color: var(--label-blue);
  box-shadow: 0 0 0 3px rgba(43, 108, 176, 0.2);
}

.form-group input.is-invalid,
.form-group textarea.is-invalid {
  border-color: var(--beet);
  box-shadow: 0 0 0 3px rgba(196, 30, 58, 0.15);
}

.form-group .error-msg {
  display: none;
  color: var(--beet);
  font-size: 0.8rem;
  margin-top: 0.3rem;
}

.form-group.is-error .error-msg {
  display: block;
}

.hours-box {
  margin-top: 1.5rem;
  padding: 1rem;
  background: var(--shelf-paper);
  border: 1.5px solid var(--barcode);
}

.hours-box h3 {
  font-family: var(--font-display);
  font-size: 1rem;
  margin-bottom: 0.5rem;
}

.thanks-page {
  min-height: 70vh;
  display: grid;
  place-items: center;
  padding: 4rem 1.25rem;
  overflow-x: clip;
}

.thanks-card {
  max-width: 560px;
  width: 100%;
  background: var(--milk);
  border: 2px solid var(--barcode);
  padding: 2.5rem 2rem;
  text-align: center;
  box-shadow: 10px 10px 0 var(--basil);
}

.thanks-card .sku {
  margin-bottom: 1rem;
}

.thanks-card h1 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 5vw, 2.8rem);
  line-height: 1.1;
  margin-bottom: 1rem;
}

.thanks-card p {
  color: var(--muted);
  margin-bottom: 1.5rem;
}

.legal-page {
  padding: 2rem 0 4rem;
  overflow-x: clip;
}

.legal-page .prose {
  max-width: 820px;
  background: var(--milk);
  border: 2px solid var(--barcode);
  padding: clamp(1.5rem, 4vw, 2.5rem);
}

.legal-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  margin-bottom: 1.5rem;
}

.team-grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 1.25rem;
  margin: 2rem 0;
}

.team-grid img {
  width: 100%;
  height: 340px;
  object-fit: cover;
  border: 2px solid var(--barcode);
}

.img-hover {
  overflow: hidden;
}

.img-hover img {
  transition: transform 0.5s var(--ease), filter 0.5s var(--ease);
}

.img-hover:hover img {
  transform: scale(1.04);
  filter: brightness(1.05) contrast(1.03);
}

@media (max-width: 1024px) {
  .proof-grid {
    grid-template-columns: repeat(3, 1fr);
  }

  .sequence-track {
    grid-template-columns: repeat(3, 1fr);
  }

  .aisle-row {
    grid-template-columns: 90px 1fr;
  }

  .aisle-row p,
  .aisle-row .path,
  .aisle-row .btn {
    grid-column: 1 / -1;
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }

  .service-panel {
    grid-template-columns: 1fr;
  }

  .service-panel img {
    border-right: 0;
    border-bottom: 2px solid var(--barcode);
    max-height: 200px;
  }

  .case-card,
  .case-card:nth-child(even) {
    grid-template-columns: 1fr;
  }

  .case-card:nth-child(even) .case-media {
    order: 0;
  }
}

@media (max-width: 860px) {
  .nav-desktop,
  .header-actions .btn {
    display: none;
  }

  .burger {
    display: inline-block;
  }

  .header-inner {
    grid-template-columns: 1fr auto;
  }

  .aisle-chip {
    display: none;
  }

  .hero-grid,
  .outcomes-layout,
  .logic-grid,
  .decision-grid,
  .about-grid,
  .checkout-panel,
  .contact-preview-grid,
  .split-media,
  .contact-page-grid,
  .team-grid {
    grid-template-columns: 1fr;
  }

  .hero-secondary {
    justify-content: flex-start;
  }

  .proof-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .benefit-stack,
  .include-list,
  .stats-row {
    grid-template-columns: 1fr;
  }

  .sequence-track {
    grid-template-columns: 1fr 1fr;
  }

  .outcome-small {
    grid-template-columns: 72px 1fr;
  }

  .btn.full-mobile {
    width: 100%;
  }

  .checkout-panel .btn {
    width: 100%;
  }
}

@media (max-width: 560px) {
  .container {
    width: min(100% - 1.5rem, var(--max));
  }

  .proof-grid,
  .sequence-track,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .hero-title {
    font-size: clamp(2.1rem, 11vw, 3rem);
  }

  .outcome-feature img {
    height: 200px;
  }
}